This is an immersive visual experience, and social content forms part of the overall campaign rollout.
By taking part, models are expected to support the experience through collaborative content creation before, during and after the event.
This may include:
Sharing reveal content or welcome pack moments.
Posting selected imagery or video content to instagram stories and/or feed.
Tagging @noirandroseltd
Participating in backstage, catwalk and group content capture.